PCB JapanWith the recent launch of direct flights from Tokyo to Perth on All Nippon Airways (ANA), the Perth Convention Bureau are looking to Japan with a renewed focus on MICE travel from the region.

With the arrival of the maiden ANA flight last week, Perth hosted the Australia-Japan Tourism Cooperation Dialogue Summit to further strengthen the relationship between Western Australia and Japan and enhance the tourism markets for both countries. Participants in the dialogue included the Commissioner of the Japan Tourism Agency, the President of the Japan National Tourism Organisation, the Chairman of the Japan Association of Travel Agents, Australia’s Ambassador to Japan, executive representatives from DFAT, Austrade, Tourism Australia and Tourism WA, PCB and industry.

Historically, direct flights between Perth and Japan meant strong visitation to the State in both the business events and leisure industries, and it is expected that the renewal of these flights will yield similar results.

“The Japanese incentive market historically had stronger links to WA, so now that direct flights have commenced with ANA we’re expecting this to be completely revitalised,” said Gareth.

“During Dreamtime we’re going to be hosting a famil for a contingent of Japanese Incentive Agents to showcase Perth and WA as a destination and show how the city has changed since 2011 when direct flights were last in place. We expect that this will really kickstart opportunities for Japanese MICE groups and generate further leads for our Corporate and Incentive team.”

Direct flights between Tokyo and Perth began on September 1 and run daily.