MARKETING & ENGAGEMENT TEAM

Mitchel leads the organisation’s marketing, communications, client engagement, and membership. He oversees a team that positions Perth and Western Australia as globally competitive destinations for business events through stakeholder engagement, client development, campaigns, content, and industry education. With a focus on brand positioning, reputation building, lead generation, and event conversion, he directs initiatives across digital platforms, social content, membership engagement, industry development, and familiarisation programs, all aligned with organisational and sector-wide priorities. Mitchel has been with BE Perth for over a decade, holding roles in bidding, communications, and marketing before becoming Director Marketing in 2022.

Domenica brings more than a decade of international experience across Australia and Europe to her role as Senior Bid Marketing Manager within Business Events Perth’s Marketing and Engagement Team. She manages the development of major national and international bid marketing initiatives, promoting Western Australia as a world-class business events destination and oversees the Aspire Awards, an international advocacy and engagement program that connects and engages the State’s research, academic and industry communities to inspire future conference hosts. With a global perspective and strong understanding of the local industry, Domenica is passionate about showcasing Western Australia’s innovation, research excellence, and natural beauty and natural beauty to attract major conferences to the State.

As Marketing and Brand Manager, Luka supports the strategic development and execution of global corporate and incentive event bids, as well as high-impact marketing initiatives, positioning Western Australia as a premier business events destination. She oversees the creation of compelling, brand-aligned content and collateral, manages the stewardship of BE Perth’s brand assets, and drives the delivery of innovative trade show activations. Luka ensures brand integrity and excellence across all external marketing, leveraging her deep understanding of Perth’s vibrant arts and cultural scene and Western Australia’s dynamic, diverse landscapes to craft materials that inspire and engage global audiences.

Originally from the UK, Frankie has a strong background in the financial sector, relationship management and customer service. In August 2024, she made the exciting move to Perth, where she quickly fell in love with the city's vibrant culture and dynamic energy. This relocation inspired Frankie to bring her skills and passion for relationship-building to new heights, continuing to deliver outstanding membership experiences while embracing Perth's unique opportunities. Frankie is responsible for managing the company’s membership portfolio by maintaining pivotal relationships with members, and ensuring their needs are met effectively and efficiently. Frankie is committed to delivering exceptional value to BE Perth and its members, ensuring each relationship is nurtured and supported in line with the company’s core values.

Our Client Engagement Manager works with event organisers once their business event has been secured for Perth and Western Australia, providing local expertise and strategic support from initial planning through to event success. Working closely with industry partners, the role facilitates connections with venues, suppliers and destination experiences to help organisers deliver successful, high-quality business events. This includes coordinating site inspections, identifying suitable local solutions and helping streamline the planning process. With a strong focus on client relationship management and destination advocacy, the role plays a key part in enhancing organiser confidence, strengthening industry partnerships and maximising the long-term impact of business events hosted in Western Australia.

As Destination Marketing Coordinator, Natalie supports the delivery of Business Events Perth’s marketing initiatives, working to showcase Western Australia as the ultimate dream destination for business events. With a background in marketing, public relations, and events, Natalie brings strong experience in campaign development, stakeholder engagement, and content creation.  She is passionate about telling Western Australia’s story in a way that highlights its distinctive charm, stunning landscapes, vibrant culture, and unique experiences, captivating delegates and inspiring them to explore all that WA has to offer. Natalie thrives on collaboration, creativity, and attention to detail, ensuring every project contributes to BE Perth’s vision of positioning the state on the global stage. Outside of work, she loves weekend road trips, discovering new restaurants and wine bars, and unwinding over long lunches with friends.

As Communications Coordinator, Will ensures that our communications strategy supports Business Events Perth’s objectives across every channel. He develops content for traditional, digital and social platforms, using his media and production expertise to deliver clear and engaging messaging. His role helps strengthen the Business Events Perth brand, through integrating strategies that highlight our company values and expertise, while showcasing the brilliance of Western Australia for business events. Outside of work, you can often find Will at local gigs, collaborating on filming projects with musicians, or exploring other artistic pursuits.

As Marketing and Engagement Coordinator, Reece supports the delivery of strategic marketing initiatives and stakeholder engagement activities that strengthen brand presence and industry relationships. With a background in marketing, public relations, and advertising, she brings experience across campaign development, content creation, and integrated communications. Reece is passionate about building genuine connections and creating engaging marketing experiences that showcase the unique energy of Perth and the broader Western Australia business events landscape. She enjoys collaborating with industry partners and colleagues to bring creative ideas to life, helping highlight the state’s vibrant culture, natural beauty, and world-class event offerings. With a strong eye for detail and a proactive approach, Reece is committed to delivering high-quality work that reflects the Business Events Perth values and creates meaningful engagement. Outside of work, Reece enjoys discovering new restaurants and cafés, travelling and relaxing at the many pristine beaches along the WA coastline