The 30th Anniversary of Perfect China was celebrated in the dream state, Western Australia.
Celebrating its 30th Anniversary, Perfect (China), a global health and beauty direct seller with more than 7,000 outlets in China, rewarded over 2,000 of its top performing sellers with a once in a lifetime incentive program in Western Australia.
Recently, the Chinese mega incentive group explored Western Australia’s continuing appeal as a premier destination for hosting innovative incentive reward trips and marks a significant resurgence in Chinese travel since the reopening of borders.
This incentive program was the first Chinese direct sales company to host its mega seminar in Western Australia, contributing to Western Australia’s economy with an estimated AU$12 million dollars in direct delegate expenditure.
This milestone event showcased Western Australia's breathtaking landscapes, uniquely Australian activities, diverse cuisine, and vibrant event and retail options to an international audience.
During their stay, delegates immersed themselves in a meticulously planned itinerary that included over 50 flights operated by 5 major carriers along with exploring more than 20 iconic attractions, activities and venues across Perth and Western Australia, displaying the region's capacity to host world-class business events.
Delegates explored Australia’s Coral Coast with highlights including the Pinnacles, Lake Hillier, Lancelin and the Lobster Shack where 2,040 lobsters were consumed.
Supported by Business Events Australia, the Government of Western Australia, Perth Airport and Business Events Perth as well as industry across the State, this key Corporate & Incentive travel group not only marks a milestone for Perfect China but also underscores Western Australia’s continuous appeal as a premier destination to the Asia-Pacific region.
For more information on Western Australia as a premier business event destination, please visit www.businesseventsperth.com.
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Ms. Ruby Yue, Senior Vice President of Perfect (China) Co., Ltd., stated the Perfect (China) Perth Seminar was the 8th time Perfect (China) hosted its overseas seminar in Australia since the first visit in 2000.
“This time, Perth/Western Australia presented us a whole new Australian experience and the Perfect China team are impressed by the west coast’s pure nature, vast and colourful landscape as well as friendly locals - the team building on Rottnest Island is the absolute highlight during the trip where delegates are amazed by the pristine Indian Ocean, selfies with lovely quokkas and enjoyed outdoor activities such as segway and cycling.
“Perfect (China) is the first Chinese direct sales company to host its mega seminar on Australia’s West Coast and I am very pleased and excited that this is the 1st time Perth received incentive group over 2,000 delegates.
“They enjoyed every moment when experiencing Perth’s local cultures and beautiful nature, especially impressed by the indigenous performers for their can-do attitude, warm hospitality, and flexibility.
“Lastly, we would like to extend our special thanks to our friends and partners including Tourism Australia, Business Events Perth, local government authorities and suppliers - Working together, they tailor-made such great itineraries for Perfect (China) 30th Anniversary and ensured the success of our Perth Seminar.”
Business Events Perth CEO, Gareth Martin, reiterated that Western Australia continues to build its presence on the global stage as the destination of choice for business events.
“We were proud to work closely with Perfect (China) as their destination of choice for their prestigious 30th Anniversary celebrations and incentive mega group travel.
“Our proximity and location along with residing in the same time zone allowed us to showcase Western Australia in its best light for this VIP group, spotlighting our diverse natural environment, dreamlike landscapes, world class food and wine and our region’s extensive corporate and incentive group capabilities.”
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-ENDS-
BE Perth Contact:
Bonnie Meacock
Senior Marketing & Communications Manager
0481 280 520
bmeacock@beperth.com