• The 2024 Amway Taiwan Leadership Seminars finished Thursday evening, 14th March.
  • Perth, Western Australia welcomed more than 1,000 international delegates across 6 groups over a consecutive 10-day period. 
  • Over $7 Million was directly injected into the State’s economy as a result of the Seminars.

Amway Taiwan Leadership Seminars in Perth Draws Over 1,000 International Corporate Incentive Delegates

At its close, the Amway Taiwan Leadership Seminars held in Perth, Western Australia, spanning over 10 days, marked a significant milestone in boosting WA’s visitor economy.

The seminars attracted over 1,000 delegates across six waves, showcasing Perth as the trendy new destination for corporate and incentive travel groups from across Asia.

Through strategic funding initiatives, the bid partnership between Business Events Australia and Business Events Perth was instrumental in attracting Amway Taiwan to Perth, highlighting the state's appeal as a premier destination for business gatherings and Western Australia’s commitment to facilitating world-class events that foster global connections and immersive experiences.

Gaining firsthand insight into Western Australia's diversity, delegates explored iconic landforms like Wave Rock in the Golden Outback and the Pinnacles in the Coral Coast, to strolling along the Southern Hemisphere's longest wooden piled jetty, the Busselton Jetty in the Southwest.

Other experiences included swimming with dolphins, snapping selfies with Quokkas, zip-line adventures, enjoying world-renowned wines in the Swan Valley and even some local retail therapy.

The Leadership seminars were not only a testament to Perth's allure as a global business events destination but also as a significant economic driver, injecting over $7 million into the state's economy – underscoring the importance of business events in economic growth and promoting business tourism in Western Australia.

Managing Director Amway Taiwan, Ms. Michelle Lin

Amway Taiwan Managing Director, Michelle Lin, said they were thrilled to have embarked on an amazing journey in Perth with Amway Business Owners, experiencing the healthy lifestyle and happiness that the locals enjoy.

“This was our biggest incentive trip since the pandemic,” said Ms Lin.  

“We stayed at the best hotel in Western Australia and enjoyed world-class food along with a cutting-edge drone firework show.

“Through this program we have shown that health and wellbeing is always at the heart of what we do here at Amway.”

Chief Executive Officer Business Events Perth, Mr. Gareth Martin

Business Events Perth Chief Executive Officer, Gareth Martin, expressed his enthusiasm about the success of the seminars.

"We are thrilled for Perth to have hosted Amway’s first ever and largest business incentive delegation from Taiwan for their Leadership Seminars in Perth, Western Australia,” said Mr. Martin.

“This event not only showcases the amazing variety of attractions and world class product in our state but also highlights the collaborative efforts between international partners and local stakeholders in creating unforgettable and truly Western Australian experiences."

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BE Perth Media Contact:
Bonnie Meacock
Senior Marketing & Communications Manager
P: 08 9218 2914 | M: 0481 280 520 | info@beperth.com